![A Rose by Any Other Name: Making Sure Your Trade Name Smells as Sweet.](https://theblogforbusinesslaw.com/wp-content/uploads/2018/11/red-rose-on-white-background-valentines-day-5a74668becc7f-770x490.jpg)
A Rose by Any Other Name: Making Sure Your Trade Name Smells as Sweet
What’s in a name? Quite a lot, actually. Most entrepreneurs are aware that their businesses’ trade name has value as a trademark or service mark and that using someone else’s name could expose them to liability for infringement, but that’s only part of the story. …