Employee Relations by Social Media Puts Employers in Peril

town-sign-1148028_1280 Employee Relations and Social Media Create a Toxic Mix

Businesses use social media to build their brands.  Social media discussions, however, of employee relations issues frequently harm an employer’s brand. For example, recently a soon-to-be former Yelp employee blogged about her impoverished lifestyle because of the Bay Area’s high cost of living and the meager wages that Yelp paid her. She called her post Open Letter to My CEO. Yelp’s CEO then wrote five tweets about the Yelp employee’s post, including one in which he denied any personal responsibility for the decision to fire her and any connection between her blog post and her dismissal. CEO’s Response  (see Feb 20 Tweets). In her own Twitter post, however, the employee disputed the CEO’s explanation for her employment’s termination: “[T]he HR lady & my manager straight up told me that the letter violated Yelp’s ‘Terms of Conduct’ and that’s why they had to let me go.” An online controversy ensued between those that supported the employee as a champion of exploited workers and others that viewed her as an entitled Millennial who needed to accept the responsibility for her situation and to overcome it by working more than one job and getting roommates. For an example of the entitled Millennial side of the argument, see Open Letter to Millennials. (more…)

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Social Media Recruiting Exposes Employers to Liability Risks

Recruiters and Employers Increasingly Look for Job Candidates by Social Media

Recruiting experts have noticed significant growth in the use of social media as a recruiting tool. The vast majority of employers and search firms admit to their use of social media in the recruiting process. They further expect its growth to continue. Check out the social media recruiting stats here and how not all social media prove equally valuable as a recruiting tool here. (more…)

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